There is no second chance at making a good impression. If ads don’t catch your attention within seconds they are considered failed. I came across the new French Connection campaign and it made me look twice. It is memorable, provocative and it connected with me.
From their first FCUK campaign, French Connection established their brand as being innovative, creative, exciting, pushing boundaries and making a statement. The new French Connection campaign studies the men and women behaviours, clothing and styles.
The creative brains behind the campaign:
Advertising Agency: Fallon, London, UK
Art Directors / Copywriters: Selena Mckenzie, Toby Moore
Photographer: Leila Naaman
Typographers: Philip Bosher, Monica Pirovana
Fashion and advertising, a great way to end the weekend and start the week feeling creative and inspired.
La Mode a la Mimi 
