Not so long ago I was working at an advertising agency, more specifically a “cause marketing” advertising agency. Now I am in the online media industry, but I still have a weak spot for an impactful creative.
I came across this installation marketing in Tel Aviv against human trafficking. Using real women with price tags at a shopping mall will definitely create buzz and create awareness.
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Did you know that human trafficking is estimated to be a $7 billion dollar annual business?
Here are some other creative from around the world against human trafficking:
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Thank you for writing this…More people need to know about what a huge and damaging business this is. I am actually doing a hike next year to raise money and awareness to combat human trafficking/sexual slavery. My blog is at: http://thf2.wordpress.com
Blessings,
Dug
It is sad subject! I am glad that there are people like you trying to play their part to fight for this cause! Good luck 🙂 keep me posted!
Cheers
Mimi